Sunday, January 8, 2017

Housewives are People Too!

Lately I have been collecting vintage advertisements for my digital collage art hobby.  The marketing experts were really onto something back then in relevance to advertising.  Not only were the illustrations endearing, but they were just so colorful, almost psychedelic!  I can clearly understand how they made olive salad gelatin seem appealing!  However, the downside to the pre-80's era was the total lack of equality between the roles of men and women.

It is for that reason that I was inspired to begin creating these satirical, albeit comical, art-journal-like representations of a housewife who is just fed up!

This is the first in what I hope to be many of my 'Sardonic Housewife' digital pieces.

The Sardonic Housewife:  #1

For many years, women suffered a sense of dissatisfaction; however, each woman struggled with the problem alone [6] . The materials that were published on women emphasized on enlightening women to seek their fulfillment as wives and mothers. Repeatedly, women were subjected to conventional voices and Freudian sophistications, that they should not desire a greater destiny than their own femininity. The published articles emphasized on educating women on catching and keeping a man, breastfeeding, handling toilet training, coping with sibling rivalry, and breastfeeding; how to purchase a dish washer, bake, and to cook gourmet snails. Furthermore, women were taught on looking, dressing, and making their marriage successful by acting in a feminine manner; and on how to keep their husbands youthful and their sons from becoming delinquents. The lessons also emphasized that women should pity rather than envy the irrational, unfeminine, and unhappy women who sought to be poets, psychiatrists, and presidents. Women learnt that a true feminine did not pursue professions, higher education, political rights, and the opportunities sought by the old-fashioned feminists [7] . Therefore, a significant number of the 1950s women devoted their lives from an early age to seeking to find a husband and bearing children.

Art created for a challenge at Take A Word.


  1. Wonderful vintage art-my Mom was part of this era and she was pretty classic. This is a great look at the past!

  2. Great idea! Good luck with your sardonic housewife series.

  3. Gorgeous vintage art and love the series you're creating.

  4. Can't wait to see more in this series. I think I'm a cross-over, since I was a stay-at-home Mom until my children were teenagers, then I was widowed and became a career person. I've always felt I had the best of both worlds! Looking forward to more in the series!

  5. Yes things have certainly changed when I was about seven I remember my mom ironing even my dads boxer It was my job to iron the pillowcases, table clothes and handkerchiefs. I look forward to your future wishes.

  6. you are off to a wonderful start with this project; this is both beautiful and humorous! xo


Thank you for taking the time to comment, it is so appreciated. Your thoughts and critiques are always welcome! I will be by to visit your blog soon!